It was in mid 90’s that we started thinking about a logo for Wildcraft. And it was quite a task – how would we depict what we stood for in one image? The aim (then and now) was to be a trusted outdoor and adventure gear brand. So we definitely needed a dose of adventure in the logo. What kind of adventure was a no-brainer. With Dinesh being a rock climbing and mountaineering enthusiast, it wasn’t hard to short-list climbing as the basic motif behind the logo.
Now for the question, what kind of climbing? For anyone who has ever been bouldering or climbing, the overhang is the toughest kind. When the rock face is angled towards your body you fight gravity (in the form of your own body weight) in its hardest form. And there is no way you can take a break, possible in other grades by leaning against the rock face, while you catch your breath or plan your next move.
It is climbing at its purest and toughest. And that settled it for Wildcraft, as we wished to stand for the same thing: A brand that believed in the purest and toughest forms of adventure, and enabling the outdoor enthusiast with the equipment to take it on.
Well If I remember correctly, the Wildcraft logo was inspired by a similar logo in Climbing/mountain magazine, old copies of which we(KinsRoc)used to scrounge from different sources(There was no internet then). And the wildcraft name to was a result of a brainstorming session in "The Garage". Some one who got the first batch of 20 Wildceaft T-shirts made should know. The rest as they say is spin and gloss.
ReplyDeleteSo much for invention, "The Wheel Gets Reinvented All the Tme"
Urs Truly