Wildcraft

Embrace the Outdoors... Again

2009-11-30T22:22:00.000-08:00

Wildcraft's Dinesh KS pens his thoughts in today's DNA on outdoor adventures.

2009-10-26T23:32:00.001-07:00

Upping the Quality Ante!

2009-09-08T00:49:00.000-07:00

Folks,

Introducing - the Wildcraft “Signature Series”

To reinforce the international quality standards & in line with rolling-out state-of-the-art products, the range has been designed with best in class materials.

1. Made with HD 1000D texturized w/r Nylon Fabric which is tough, abrasion resistant & long-lasting; stitched with Nylon bonded thread & bar-tacked to last a lifetime.

2. The series features select models from the best selling Outdoor Gear range from the current catalogue.

3. Now available in FOUR single color options –
Camouflage, Grey, Green, Blue

4. The entire range will be carrying a TWENTY FIVE year warranty

Signature Series models Available NOW in stores.
Alpinist, Trailblazer, TechPac, Pack Y, Wallet y

Also watch out for additional models to be launched under Signature series shortly –
Daypack A4, Eiger, Cauvery & Gangotri, Cruiser & Ursa

Look forward to your feedback at
http://www.facebook.com/pages/Wildcraft/19867530026
http://twitter.com/wildcraftnews

Wilderness First Responder: A First-Hand Account

2009-08-19T03:02:00.000-07:00

Wilderness First Responder: A First-Hand Account

Tarsh Williams is Manager, Outdoors at Wildcraft. An HR professional who chose to follow his heart into the hills, he runs Wildcraft’s adventure-based training programs. Here he speaks of the Wilderness First Responder Program he underwent that equips you with skills necessary to administer first aid and treatment when conventional care may not be at hand.

One of the best places in the world to learn about the outdoors and wilderness adventure is the National Outdoor Leadership School (NOLS) in Wyoming, USA. I’ve been among the fortunate few from India who has got a chance to go through a 120 day semester that covers everything from winter camping to wilderness medicine.

The Wilderness First Responder (WFR) course is one of the memorable programs I went through. 30 participants and 80 hours didn’t sound particularly out of the ordinary until it actually began and I realized that it was rigorous to a point of being extreme! We put up in a ranch in Wyoming, one of America’s most scenic states, but what we were about to go through was anything but scenic!

I remember one exercise where 3 members or our class were chosen to be volunteers who would subject themselves to extreme cold water to bring on hypothermia and it was our responsibility that we took action required. Each of us was observed as we put them in a wrap, maintained their body temperature and monitored vital signs among other things. It was a great learning experience on how to keep your wits about you and not take rash decisions in the grip of panic.

As you can see, sessions were divided into theory and practical: every concept from femur fracture to snake-bite to CPR was covered from a hands-on point of view as well so that we’d never be caught off-guard in the wild. Sometimes, we learned, it is essential to take that crucial decision about whether to abort the expedition or carry on and the WFR equips you with tools to aid that decision.

I came away from the WFR feeling confident that I would be able to take on a situation that demanded medical action in the wilderness. So far, fortunately, I haven’t had to need to take action on a serious incident: but that is also because the WFR ensures that protocols of preparation for an outdoor activity keep safety paramount!

The Wilderness Medicine Institute (WMI) administered WFR will be held in Bangalore from Aug 15-24, 2009. Part of the renowned NOLS curricula, WFR has trained over 75,000 students in the art and science of administering medical care in the wild.

It’s raining adventure!

2009-07-25T01:28:00.001-07:00

Deccan Herald, 25 July - Arun Katiyar

MONSOON MAGIC The outdoors are great for fitness and provide a mental toughness that no gym can. Besides, there’s that seductive temptress adventure waiting for you, only if you care to step out of your house this monsoon, says Arun Katiyar

Bangalore is not just blessed with great weather; it is blessed with great places to go out to. And the monsoons make the perfect time to backpack into the hills for a hike or toodle down to a river for some heart-stopping rafting... read more >>

Let a river run through you...

2009-07-25T01:25:00.000-07:00

Deccan Herald, 25 July - Dinesh K S

Being in the outdoors has a transformational effect on human minds, says Dinesh K S

Imagine you’re atop a mountain, high in the Garhwal range, breathing in the rarefied air, beside a small mountain stream, a 'babbling' brook, straight out of a Wordsworth poem. You pause by its side to catch your breath, revel in its icy coolness as it wends its way past rocks. Their jagged edges have, quite like the edges of rough people, been smoothened by the water's tenacious persistence... read more>>

TiE event

2009-07-23T03:55:00.001-07:00

Here's a note completely unrelated to the outdoors and adventure: about The Indus Entrepreneurs (TiE). They are the world's largest not-for-profit organization promoting the entrepreneurial spirit. Founded in Silicon Valley in 1992 by people who had their roots in the Indus region, TiE now has 53 Chapters in 12 countries. Over 12,000 members are top entrepreneurs, venture capitalists and management professionals in their chosen field.

So what has this got to do with Wildcraft, you ask? Well, Dinesh KS, co-founder of Wildcraft and intrepid entrepreneur himself was invited to a TiE Member Meeting in Bangalore on July 8, 2009 to speak on the panel discussing The Business of Sports and Entrepreneurial Opportunities in Sports. On the panel with him were Charu Sharma, Saumil Majumdar (co-founder and CEO of Sportzvillage), Mahesh Bhat (Founder, MMB Legal) and Ara Pararajasingham (Director, Leander Paes Sports). It was by any standards, a very august gathering.

The discussion centered around sport and its attendant ecosystem of players and athletes, equipment, events, sponsors, training, media & entertainment, and agents that drive huge business opportunities worth billions of dollars. In India, this is an emerging industry. Dinesh spoke of the story of Wildcraft, and how it was an integral part of this ecosystem dealing in adventure and outdoor activity gear.

BACKPACKS - HEAVY LOADS & BACK PAIN - PLUS TIPS TO HELP PREVENT PAIN

2009-07-21T23:03:00.000-07:00

Backpack technology: American Chiropractic Association

Not only do kids of today pack heavy schoolbooks into their backpacks, many of them also strap popular electronic devices as laptop computers, cellular phones, MP3 players, CD players, and personal digital assistants (PDA) specially designed compartments inside their backpacks.

This improvement in backpack technology has brought about a greater awareness of the dangers of young, developing bodies wearing backpacks that are too heavy. For example, school textbooks are the heaviest they have ever been. So what happens to our kids' bodies when they haul these heavy books and other personal effects directly on their backs? Two new studies may help to answer that very question.

The first study, published in the May 2003 issue of the journal Spine, found that the use of backpacks during the school day and the weights of the backpacks associated with back pain. And a second, presented by researcher Dr. Heidi Orloff at a May 28, 2003 meeting of the American College of Sports Medicine in San Francisco, concluded that children actually hunch their bodies forward and lower their heads to accommodate the burden of wearing heavy backpacks.

This news comes as no surprise to the American Chiropractic Association (ACA), which for years has educated the public on backpack "ergonomics."

"In my own practice, I have noticed a marked increase in the number of young children who are complaining about back, neck and shoulder pain," said Dr. Scott Bautch, immediate past president of the ACA's Council on Occupational Health. "The first question I ask these patients is, 'Do you carry a backpack to school?' Almost always, they answer 'yes.'"

As part of its effort to help alleviate this growing problem, the ACA offers the following tips to help prevent the needless pain that backpack misuse could cause the students in your household.

- The backpack should weigh no more than 10 percent of a child's bodyweight.
- The backpack should never hang more than four inches below the waistline it will increase the weight on the shoulders, causing your child
to lean forward.
- A backpack with individualized compartments helps in positioning the contents most effectively. Pack pointy or bulky objects away from the area that will rest on your child's back.
- Bigger is not necessarily better. The more room there is in a backpack, the more your child will carry the heavier the backpack will be.
- Wear both shoulder straps to distribute the weight of the backpack evenly.
- Wide, padded straps are very important. Non-padded straps can dig into your child's shoulders.
- Shoulder straps should be adjustable so the backpack can befitted to your child's body.

The Wildcraft Logo: The Overhang Story

2009-06-29T23:34:00.000-07:00

It was in mid 90’s that we started thinking about a logo for Wildcraft. And it was quite a task – how would we depict what we stood for in one image? The aim (then and now) was to be a trusted outdoor and adventure gear brand. So we definitely needed a dose of adventure in the logo. What kind of adventure was a no-brainer. With Dinesh being a rock climbing and mountaineering enthusiast, it wasn’t hard to short-list climbing as the basic motif behind the logo.

Now for the question, what kind of climbing? For anyone who has ever been bouldering or climbing, the overhang is the toughest kind. When the rock face is angled towards your body you fight gravity (in the form of your own body weight) in its hardest form. And there is no way you can take a break, possible in other grades by leaning against the rock face, while you catch your breath or plan your next move.

It is climbing at its purest and toughest. And that settled it for Wildcraft, as we wished to stand for the same thing: A brand that believed in the purest and toughest forms of adventure, and enabling the outdoor enthusiast with the equipment to take it on.

ELP - Dale Carnegie pics

2009-06-24T03:24:00.000-07:00

Sleeping Bag Care Instructions

2009-06-06T00:51:00.000-07:00

You should only wash a sleeping bag when absolutely necessary; just a couple of times
over the life of the bag. Bag insulations are fragile and their performance can be
adversely affected if not washed correctly.

Home Cleaning

- All bags should be washed and dried in an oversized, commercial washer and
dryer. Use a front load, tumble washer, NOT a top loading, agitator machine.
Agitator washers can eat your bag!
- Wash all insulations in cold or warm water.
Dishwashing liquid is good for washing bags with down or Polarguard insulation.

Just be careful not to use too much dish soap.

- Do not “Dry Clean” bags. Dry Cleaning solution is a petroleum-based solvent
that will “coat” the insulation and prevent it from re-lofting.

Down fill bags

- Down bags should be dried thoroughly at a MEDIUM heat setting.
- Pull the bag out during the drying process and "break up" the wet clumps of down
so that they can dry completely. Be careful when pulling the clumps apart so
you don’t damage the down.
- Make sure the bag is completely dry to avoid mildew. This could take 2-3 hours.

Synthetic fill bags

- Synthetic fibers won’t clump together during washing like down so there aren’t
any clumps to break apart while drying.
- We recommend adding a fabric softener to the final rinse cycle to retain the
aesthetics of synthetic fibers.
- Dry at a LOW heat setting and make sure the bag is completely dry.

Storage

- Sleeping bags should be aired out and dry before storing.
- Store the bag by hanging or loosely rolling.
- Keep in a cool, dry place.
- Never store a sleeping bag in its stuff sack or tightly compressed

CARE FOR YOUR PACK

2009-06-06T00:48:00.001-07:00

1. BRUSH OFF LOSE DIRT.CLEANING MAY BE EASIER IF YOU REMOVE ANY LOOSE STRAPS, INTERNAL STAVES OR ACCESSORIES.

2. USING HAND SOAP AND SOFT BRUSH, WASH BY HAND IN COOL WATER.
DO NO USE DETERGENT OR BLEACH.

3. THROUGHLY RINSE IN COOL WATER, AT LEAST TWICE.

4. IF THE PACK HAS STAVES, REPLACE THEM BEFOR DRYING TO AVOID SHRINKAGE.

5. HANG TO DRY, IN SHADE.

6. STORE YOUR PACK IN COOL DRY PLACE AWAY FROM DIRECT SUNLIGHT

7. DO NOT DRY CLEAN . DO NOT USE ANY SOLVENT.

What is Trekking?

2009-06-06T00:42:00.000-07:00

What is Trekking? "Trekking is a form of walking, undertaken with the specific purpose of exploring and enjoying the scenery. It usually takes place on trails in areas of relatively unspoiled wilderness. Mountaineering is the sport, hobby or profession of walking, hiking, backpacking and climbing mountains. It is also sometimes known as alpinism, particularly in Europe. While it began as attempts to reach the highest point of unclimbed mountains, mountaineering has branched into specializations that address different aspects of the mountain and consists of three areas : rock-craft, snow-craft and skiing, depending on whether the route chosen is over rock, snow or ice. All require experience, athletic ability, and technical knowledge to maintain safety. Rope, cord and webbing Climbing ropes are typically of kern mantle construction, consisting of a core (kern) of long twisted fibres and an outer sheath (mantle) of woven coloured fibres. The core provides about 80% of the tensile strength, while the sheath is a durable layer that protects the core and gives the rope desirable handling characteristics.Ropes used for climbing can be divided into two classes: 1. dynamic ropes Dynamic ropes are designed to absorb the energy of a falling climber, and are usually used as Belaying ropes. When a climber falls, the rope stretches, reducing the maximum force experienced by the climber, his belayer, and his equipment. 2. Static ropes. Static ropes stretch much less, and are usually used in anchoring systems. They are also used for abseiling (rappelling) and as fixed ropes climbed with ascenders.

Modern webbing is often made from dyneema, which is usually stronger and lighter than nylon. While 12 mm dyneema slings have a tensile strength of around 22kN, a one-inch (25-mm) tubular climb-spec nylon webbing has a tensile strength of about 20 kN (4000 pounds) Some webbing is tubular or hollow core and is advantageous because rope can be placed inside of it, preventing damage to the sheath of a kernmantle rope if it hangs over a sharp edge. Webbing is inexpensive when compared with climbing rope.

When webbing is sewn together at the ends (using reinforced stitching), it becomes known as a sling or runner, and if you clip a carabiner to each end of the sling, you have a quick draw. Webbing has many uses such as extending the distance between protection and a tie-in point, an anchor extension or equalization, securely anchoring a belayer (typically when the climber is heavier than the belayer), creating makeshift harnesses, carrying equipment, and as a component of quickdraws. Webbing is usually tied (using a water knot). File:Water-knot-webbing-tight-ABOK-296.jpg

TREK TO EVEREST BASE CAMP 5380 meters (17,676 ft), IN NEPAL

2009-06-06T00:35:00.000-07:00

Planning & Preparations

The Mt Everest or Solo Khumbu area is the second most popular trekking area in Nepal. It would be the most popular, but for its remoteness. One has to fly to Lukla , a small airstrip on the shoulder of a mountain in a remote area, or walk an additional week .

View all

Get your own

Trek in Nepal (EBC) involves walking for many days, mostly up and down steep hills through remote villages.
Every day walk leads you one day further into the hills, so you will also have to walk the same distance to get back. Make proper preparation before you start the trek so you don’t end up a week away from road/airstrip ill equipped, exhausted or unable to cope with the thought of walking all that distance back.

A trek is physically demanding because of its length and almost unbelievable change in elevation. During the 180KM trek from Lukla to EBC & return, the trail loses and gains more than 6000mtrs (19,600ft) of elevation during its many steep ascents and descents.
On most days the gain in elevation is less than 600mtrs (approx2000ft) in 15km. You can always take plenty of time during the day to cover the distance, so the physical exertion, although quite strenuous at times, is not sustained.

Probably the only physical disorder that may make a trek impossible is a history of knee problems. In Nepal, the descents are long, steep and unrelenting at times. If you are a regular walker/trekker and often walk 10 to 15km with a backpack, a trek should not prove difficult .On EBC trek you will be pleasantly surprised at how easy the hiking can be if you carry only a day pack and not have to worry about meal preparation.
Previous experience in hiking and living outdoors is, however helpful. The first night of a 2 week long trek is too late to discover that you do not like to sleep in a sleeping bag. While Mountaineering skills are not necessary, you should enjoy walking and camping.

Walking all day in the mountains is different than walking in city streets. One of the most important things you can learn to make your trek more pleasant is the mountaineers’ REST STEP. If you learn this you can push on up the steepest hill without getting tired.
Practice this on a reasonably steep hill. Lock your downhill leg and swing the uphill leg up, place it on the ground. Pause for an instant, being totally relaxed, with your locked downhill leg carrying all your weight. Shift the weight to your uphill leg, straighten it and lock it, and repeat the process. You can go on like this for hours without stopping if you maintain the rhythm and coordinate your breathing with walking.

1. Get used to walking 10 to 15 kms a day.
2. Practice Rest Step.
3. Get basic camping experience.
4. All gear meant for the trip should be used before the Trek, get used to them, most important are the walking Boots (they should not be new).

Season

The traditional seasons are pre and post Monsoon.
1. March to May and
2. October to December.

Oct and Nov recognized as having the best weather for trekking, so it’s also the high tourist season, with flights and hotels are fully booked, and trails in the hills can be busy.
During April and May the middle hills can be dusty and hazy but the high mountains is usually clear.

What kind of Trek

There are two primary approaches to trekking
1. Lodge Treks
2. Camping Treks

The most popular way to Trek in Nepal is to use local trekking lodges for accommodation and meals. There are lodges every few hours on most of the popular trails in Nepal, including Everest Trail. This way you can manage with bare minimum equipment and rely on local facilities. In this manner your trek will cost Rs1200/- to Rs1500/- a day depending on where you are and how simple you live and eat. It becomes more expensive as you move away from road heads, and in higher altitude.
This method also gives you the freedom to move at your own pace and set your own schedule.

The classic style of trek in Nepal is to camp in tents and employ porters to carry your gear and sherpas to set up camp and cook. You end up carrying only a small backpack with water and snacks.
On a camping trek you will have to sleep in a tent, which means you will have a quieter night, away from the uproar of a lodge. With this style you also have the freedom to camp where you want.

Most of the Trekking companies in Kathmandu/Nepal offer a package that will include a guide, porter and accommodation for a fixed daily rate. Depending on the company, food may or may not be included in the cost.
This arrangement works best with a single trekker or a group of less than five.

If you don’t want to involve a Trekking company, and want to undertake a lodge trek, you can hire only a porter to carry your gear or perhaps hire a guide also to accompany you. A guide is not necessary for you to find your way, but if you are traveling alone, it’s a good idea to employ someone to travel with you. A guide is invaluable if you fall sick, or have an accident, traveling with a Nepaly will also give you more opportunity to learn about the local language and culture.

Cost & Services

Prices for treks vary significantly depending on, if you use a Trekking Company or you do it on your own, also on the style, size of the group, season, and the mode of transport to the start of the trek.
Trekking company range from large organisations to small operators. Verify if the company is a member of Trekking Agents Association of Nepal.
Larger companies will be more transparent with there costing , buy including all the items as a matter of course, where as smaller companies add items later as extra cost.
Check whether the cost of your trek includes the following: National park fees, porter insurance, and transport from Kathmandu to start point and back, fuel sur-change, advance money for emergency evacuations. Make sure Nepal’s VAT and Service Tax is included in the quote.
Benchmark: Porters charge Nepali Rs750/- per day as wages, they will find food and accommodation on there own.
Guides will charge anywhere from Nepali Rs1000/- to Nepali Rs1500/- depending on your group size, difficulty of trek, season and his experience. They will find there own food and accommodation.
Veg Food and Beverages at various Lodges will cost more or less Nepali Rs1000/- per day.

Clothing & Equipment

The task of selecting gear can almost overwhelm some people, but preparing for a trek is no more complicated than equipping yourself for a weekend trek. In some way it’s simpler, on EBC trek there is no food, eating utensils, cooking pots or tents to worry about, and less over all concern with weight and bulk.
Some people like to travel light, with bare minimum, this works fine when the weather is good and you have no health problems. But the mountains are not always kind, and you may find your self caught in rain or snow storm far away from a lodge. If you do head into the mountains unprepared, you will be on your own; few people will give up there clothing or sleeping gear to help you when you run into trouble.
It is helpful to have all your gear before you leave home.

List of Clothing

1. Down or Fiber filled Jacket
2. Fleece or Pile jacket
3. Hiking pant, preferably one which converts to shorts.
4. Waterproof jacket, Poncho or Umbrella.
5. High altitude Insulated pants
6. Windbreaker.
7. Polypropylene top and long johns
8. Woollen or Fleece cap or Balaclava.
9. Fleece or Insulated Gloves

Footwear.

1. Trekking Shoes along with Gaiters should suffice in summer months, but a proper Mountain Trekking BOOTS are any day better choice in high Himalayas. If you are traveling with porters, you have the luxury of carrying two sets of shoes.
2. Camp footwear.
3. Wool socks at least 3 pairs for walking and one dry pair in sleeping bag, night use.

Other Equipment

1. Backpack – with a light internal frame to stiffen the bag to give it form, should also have a padded shoulder and waist belt to keep it from bouncing. Waist belts also help in taking away some weight off you shoulder.
2. Daypack – If you have porter support, you can carry the daypack, and the porter will carry your main backpack.
3. Sleeping Bag- A warm bag is a must, no matter what the season. Down or Synthetic fill.
4. Sleeping Mat-Just in case you don’t get a place in the lodge.
5. Water bottle or a Hydration Bag, 2 liter capacity.
6. Head lamp with LED bulb for long lasting performance.
7. Duffle bag for the extra or group gear , gets carried by the porter.
8. Sunglasses or Glacier Glasses, to cut UV rays.
9. Sunscreen & lip balm.

Miscellaneous Items.

1. Toiletries
2. Maps
3. towel
4. lighter
5. small knife
6. sewing kit
7. water purifier
8. medical & first aid kit

Optional Equipment

1. Camera.
2. Altimeter
3. Binoculars
4. Books.

Day to day Itinerary

Day 01
Early in the morning drive about 15 minutes to Tribhuwan International Airport. After 30 minutes scenic flight to Lukla (2804 mtrs.), you begin the trek to Phakding (2610 mtrs.) - 3 hours easy walking.

Day 02
Trek to Namche Bazaar (3535 mtrs.).

Day 03
Acclimatization day in Namche Bazaar

Use this day for an acclimatization, walk around the valley to adjust with thin air. Namche Bazaar is known as the gateway of the Everest. Here you can see the traditional custom of Sherpa peoples. Besides, a fine view of the Everest and other mountains can be overviewed from this place.

Day 04
Trek to Tengboche (3850m). and beyond to Devuche.

On reaching Tengboche, visit the monastery known as Tengboche monastery. Walk down another 20 mins to Devuche,

Day 05
Trek to Dingboche (4350 mtrs.)..

Day 06
Day trip to Chhukung valley and trek back to Dingboche.

Rest and enjoy another day for acclimatization. Walk up to Chhukung , then return to Dingboche in the evening. You can walk up to Chhukung Ri (5546 mtrs) too.From here you can observe a fifth highest mountain Makalu.

Day 07
Trek to Lobuche (4950 mtrs.).

Day 098
Trek to Ghorakshep (5160 mtrs.). Rest at the guest house, and after lunch you can walk up to Kalapatthar, if you have steam left, evening afternoon is a good time for pictures of Everest .

Day 09
Trek to Everest Base camp (5400 mtrs.) and return to Ghorakshep.

Day 10
Hiking to Kalapathar (5545mtrs.)

The day starts with a hike up to Kalapathar (5545 mtrs.), an excellent viewpoint to observe the Mount. Everest and innumerable spectacular mountains views. Then trek back to Pheriche (4280m).
Day 11
Trek to Khumjung Village (3753 mtrs.).

Day 12
Trek to Phakding (2610 mtrs.). Overnight at Guest House. Or all the way to Lukla.

Day 13
Trek to Lukla. Overnight at Guest House.

Day 14
Morning flight back to Kathmandu from Lukla.

Everest Base Camp is not actually a site from where you can see the mountain, its just a area on the Khumbu glacier where teams set up temporary residence during there attempt on the mountain.
Ascent of Kalapatthar is spectacular as it provides a view of The Big One.

Acclimatization & Altitude Sickness

Three trekkers on an average die of Altitude sickness, each year in Nepal.

Our bodies have the ability to adjust to higher altitude if given enough time.
Some people are more susceptible to altitude sickness than others. If you know you get sickness easily you just have to adjust your acclimatization schedule accordingly. If you get a severe case of altitude sickness it does not mean you can not go to high mountains again, it only means that you have to more cautious.
As long as you don’t ascend with symptoms of AMS, and you descend promptly, if the symptoms appear to worsen, you have almost have no chance of becoming an attitude-sickness statistics.

Symptoms of AMS

1. Head ache
2. Nausea leading to Vomiting
3. Uneasy ness
4. Sleepless ness

You can ascend to an altitude of around 2800mtrs rapidly with out getting ill, but beyond
You should not gain more than 450 to 500 mtrs a day, its better to climb high and sleep low when ever possible.

Treating AMS

Firstly not to ascend with AMS symptoms, and if symptoms become severe than to DESCEND. Descent will always bring improvement and should not be delayed.

NOTE: AMS if not taken care, can lead to HAPE or HACE, Pulmonary edema and Cerebral Edema , which can kill a person in hours. So never ascend with AMS symptoms.

Three medications have also been proven useful in treating and preventing AMS.
1. Acetazolamide (Diamox) for AMS
2. Dexamethasone (Decadron) helps in case of symptoms of HACE.
3. Nifedipine for severe case of HAPE.

2009-03-23T05:55:00.001-07:00

Wiki

2009-03-23T02:13:00.000-07:00

Wiki is ready to be rolled out - in stores by 1st April 09.
Aimed at Campus Students, it is a multi-purpose backpack equipped to be used in Schools, Sports & Outdoors.

To reach out to the price/value sensitive market we have tried to re-engineer the range with ENHANCED Value Proposition & LOWER Price to Consumer.

There are
- 5 series, 4 colors each
(35% Black, 25% Blue, 25% Grey & 15% Red)
Apart from this we are packaging 5 accessories:
- Wiki Lunch Bag (Aesthetic & Value for money)
- Bottle & Sipper (650ml with Anti Choke mechanics)
- Wallet (handy accessory for teens)
- Carabiner Keychain (existing model)
- Pencil Pouch (existing model)